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Industry market competitiveness Chinese air compressor
Author: 志和      Release Date:2014/5/19      View Count:2092
 

How to evaluate a competitive industry? Is nothing more than the competitors in the market competition strength, potential entrants, substitute competition of supply sidefor a supply of sth., and enterprises are most afraid of buyers market forces. This is often we analyzed five important factors of a market competitiveness (at least so far.).China's air compressor industry in the relatively interesting -- high statusdisadvantage. Poor market competitiveness and the lack of rapid growth in the overallquality of the. In fact, small make up think domestic air compressor Chinese to trulydominate the domestic market of the big boss, innovation is very important!

In recent years, the industry situation, air compressor manufacturing enterprise of our country is suppressed demand is bigger, but the pressure level in different segments of the market is not the same. In some of the technical content and added value of air compressor products high, market forces in general or to the supplier; but the air compressor products in the majority, the demand side grasp more initiative in for a supply of sth. in (equipment manufacturing enterprises has come under intense pressure from the market demand).

From the perspective of the demand side, demand side factors affect the ability for a supply of sth. are compared, demand quantity demand quantity and supply of concentration and large customer power, organization level, demand side payment capacity. In addition, ability can also analyze the demand side for a supply of sth. from the supply side, mainly involves the contrast between the number of production enterprises, supply and demand competition strength, production capacity utilization rate, the industrial policy of the government.

From the supply and demand perspective, China's air compressor industry the vast majority of products in the strong competition of the pile up in excess of requirement,the overall production capacity is generally higher than the market demand, thedemand side is always in the dominant position of market, the buyer's market. The majority of products on the market, the limited market demand mainly is dividedseveral large enterprises; while in the high-end products on the market, the domesticdemand is high though, but domestic production enterprises to provide equipment,due to the intense competition between the foreign production enterprises, so that thepurchaser's choice is also very big, in fact the initiative for a supply of sth. still have to buy hand at home. From the form of competition, the majority of products on the market, the domestic equipment manufacturing enterprises to become competitiveprotagonist, mostly used to occupy the limited market price competition strategy; in the high-end products on the market, the difference of overseas enterprises and domestic enterprises lies in: foreign enterprises are often in the market segments, orthe technical advantages of certain links, they generally take differentiation strategy to occupy the market, rather than price competition.

The high-end product market and cheap product market is the main factors in China'smarket competition power air compressor. China's air compressor of high-grade products mainly rely on imports or generic mapping and received, many technical know-how has not yet mastered, innovation is not strong and intellectual propertyproblems which restrict the development of these high-end air compressor (such ascentrifuge core technology).

While the foreign air compressor mainly rely on the technology advantage of China'sair compressor competitive advantage, which dominated the Chinese high-gradecompressor (such as large horsepower machine, sophisticated products such as the main market share).

But in fact, the air compressor market abroad actually exist compete intensely, (such as Sweden, Britain, Germany, America, Italy, Japan and other countries) air compressor manufacturing enterprises, are also in the use of their respective advantages to each other for the market of our country, of course, they do not haveabsolute power of monopoly of China air compressor market, just have a monopoly characteristics of different degrees in the part of the product, technology and materialaspects (such as the Atlas American import head is more famous). So said China's air compressor market competition, is actually a continuation of the fierce competition of the international market competition in China's air compressor on the market; and the focus of competition in the market is not the number of the competition, but thetechnology, standards and product quality competition.

Middle and low product market segment. Air compressor manufacturing industry of ourcountry still is given priority to with cheap products, mainly rely on low-cost advantage in the competition and the market, between various enterprises generally use price competition and continuously upgrade the quality to win the market space, have to say, enterprises still lack the dominant force of independent innovation ability to form around the market, even if the industry strength only in the individual species havedominant, and most products are still in the dispersion state of competition.

Enterprises generally take the causes of price competition mainly has three aspects:one is the formation of diversified and market-oriented investment system, more and more foreign capital into China's compressor manufacturing industry, which leads tomany Chinese low-end enterprises can not compete with foreign enterprises, the formation of the so-called "low level repeat production", causing the price competition.Two is the high-end product market of our country is in the minority, low-grade products are in the majority, so the market structure has strong competition in the low-end products. So the only cheap product competition to price competition, and high-grade products to existing technology competition.

Three are the majority of Chinese enterprises do not yet have strong ability in technological innovation, enterprises rely more on the imitation of foreign technologyand domestic technology of others and to obtain short-term benefits.

From the current situation, China's air compressor manufacturing industry in a fairly long period of time will still be a very attractive industry. The following aspects canreflect this point: the first is the average profit rate. Our country

 
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